Find the Focus
Start with your business goal and the customer step that needs work.
SITESExplore Campaigns
CHICAGO-BASED MARKETING & DESIGN
Build a clearer
path to your
next customer.
Marketing architecture and execution for small businesses. We connect your offer, content, customer journey and systems so every piece has a purpose.
01One business goal at a time.
One clear next move.
One clear next move.
● ● ●
ATTENTION.
ACTION.
RETURN.
ACTION.
RETURN.
THE NEXT STEP→Make it clear
✦ONE GOALONE CAMPAIGN
Build the Message
Shape an offer and content around the people you want to reach.
Make Action Easy
Give interested people a clear place to inquire, book or buy.
Learn and Refine
Track meaningful responses and use what you learn in the next campaign.
ABOUT SYMBOLIC SITES
Marketing with
an architecture.
Business owners often have a website, posts and a good service, but no clear connection between them. Symbolic Sites helps you choose a goal, create a campaign and guide customers toward the next step. We can also build the websites and systems that support it.
See how to start →The pieces work
better together.
Start with one focused campaign or build the supporting website and business systems around it.
01
Campaign Strategy
Find a focused business goal, audience, offer, channel and metric.
↗02Content Creation
Give the campaign clear messages and ready-to-publish assets.
↗03Landing Pages & Websites
Give interested people a clear place to inquire, book or buy.
↗04Customer Automation
Connect intake, booking, follow-up and referral steps.
↗05Ongoing Marketing
Keep campaigns moving with regular content and review.
↗THE PROCESS
Find the gap.
Make the move.
Find your focus
Choose the business goal and customer step that matter now.
Build one campaign
Connect an offer, content, schedule and clear next action.
Track and improve
Review the responses, learn what worked and decide the next move.
Design directions,
made to connect.
Illustrative website concepts showing how different service businesses can present an offer and guide the next action.
BEAUTYABOUT · SERVICES · CONTACT
DESIGN CONCEPTLuxe Brow StudioNEXT STEP →
Luxe Brow Studio
An illustrative booking experience for a beauty brand.
HOME SERVICESABOUT · SERVICES · CONTACT
DESIGN CONCEPTGold Standard PaintingNEXT STEP →
Gold Standard Painting
An illustrative local service website concept.
HEALTHABOUT · SERVICES · CONTACT
DESIGN CONCEPTCity Step PodiatryNEXT STEP →
City Step Podiatry
An illustrative care and appointment concept.
CREATIVEABOUT · SERVICES · CONTACT
DESIGN CONCEPTFramehouse MediaNEXT STEP →
Framehouse Media
An illustrative editorial portfolio concept.
FOODABOUT · SERVICES · CONTACT
DESIGN CONCEPTThe Golden ScoopNEXT STEP →
The Golden Scoop
An illustrative storefront concept.
AUTOMOTIVEABOUT · SERVICES · CONTACT
DESIGN CONCEPTChicago Auto SoundNEXT STEP →
Chicago Auto Sound
An illustrative service and lead capture concept.
From a first move
to a steady rhythm.
Each level adds useful support. We confirm fit, scope and timing with you before work begins.
Starter Campaign
Free ONE SEVEN-DAY PLAN
A small, practical campaign centered on your most important business goal.
- ✓ Basic audience and offer research
- ✓ One platform and one goal
- ✓ Two content pieces with captions
- ✓ Seven-day posting plan
- ✓ KPI tracker and brief business review
You publish. Applications are reviewed for fit and capacity.
Moderate Marketing Campaign
$350 ONE-TIME
A researched marketing architecture and content package you can put to work.
- ✓ Audience, offer and channel strategy
- ✓ Eight content pieces with captions
- ✓ One video
- ✓ 30-day publishing plan
- ✓ Inquiry follow-up scripts
- ✓ KPI tracker and one revision round
You publish. Paid promotion is separate.
Advanced Marketing Campaign
$500 PER MONTH
Monthly campaign assets plus a dedicated landing page to capture interest.
- ✓ Everything in the moderate campaign
- ✓ 12 content pieces with captions each month
- ✓ Two videos each month
- ✓ 30-day publishing plan
- ✓ Competitor analysis
- ✓ One campaign landing page
- ✓ One lead-capture form setup
- ✓ One revision round
We manage the posting. Domain, hosting and outside platform fees are separate where required.
Premium Marketing Campaign
$750 PER MONTH
Monthly marketing architecture with content and managed scheduling.
- ✓ One campaign focus each month
- ✓ 16 content pieces with captions each month
- ✓ Four videos each month
- ✓ Multiple-channel management on up to two compatible profiles
- ✓ Monthly report with KPIs, SWOT analysis and next-step plan
- ✓ One monthly revision round
Account access and content approval required; ad spend and inbox replies are separate.
START WITH CLARITY
Talk Through My Customer Path Where is your customer path losing momentum?
Talk us through the step between attention and purchase that needs work. We can identify a first campaign focus together.
Read the thinking
behind the work.
Two perspectives by Kevin Sales: one for building a business, one for building the habits that support it.
THE UNIVERSAL PERSPECTIVES · E-BOOK 01
The Universal Business Perspective
A broader lens for seeing opportunity, building value and connecting the systems behind a purpose-driven business.
Find this book on our current site
THE UNIVERSAL PERSPECTIVES · E-BOOK 02
The Universal Productivity Perspective
A framework for organizing your time, aligning your energy and moving with more intention.
Find this book on our current siteFREE RESOURCE
Find the free checklist on our current site The Business Operations Checklist
A starting point for spotting missing pieces in the way your business runs.
WEBSITES & SYSTEMS
Build the foundation
behind the campaign.
One-time setup packages for businesses that need an easier customer experience. Platform and domain fees, when required, are separate.
BUSINESS AUTOMATION SETUP
$250 ONE-TIME SETUP
- ✓ Customer intake and booking setup
- ✓ CRM setup
- ✓ Payment link integration
- ✓ Follow-up templates
- ✓ Basic training and handoff
CUSTOMER AUTOMATION + WEBSITE
$500 ONE-TIME SETUP
- ✓ Business automation setup
- ✓ Professional business website
- ✓ Lead capture and clear calls to action
- ✓ Mobile-ready design
- ✓ Domain connection and handoff
COMPLETE BUSINESS FOUNDATION
$750 ONE-TIME SETUP
- ✓ Automation setup and website
- ✓ Custom logo
- ✓ Brand graphics package
- ✓ Referral system
- ✓ Training and handoff
Need a standalone website or a different mix of services? Contact us for a project scope.
YOUR FIRST MOVE
You do not need to
have it all figured out.
Tell us the business goal you are working on. We can start with one simple campaign and decide what should connect to it next.
Tell Us Your GoalCOMMON QUESTIONS
A clearer way
to begin.
Still have a question? Call and we can walk through it.
Call 872-242-8313 →What is included in the free campaign?+
One goal, one platform, basic research, two content pieces with captions, a seven-day posting plan, KPI tracker and a brief business review. You publish the content. Applications are reviewed for fit and capacity.
Can I get a website without a monthly management plan?+
Yes. We can build a website for a one-time project fee and hand it over on a platform you choose. Any domain or platform fees are your responsibility.
Do you manage my accounts in the paid campaigns?+
The $350 package includes a plan and assets for you to publish. We manage posting for the $500 monthly campaign. The $750 monthly campaign includes management on up to two compatible profiles with your approval and access.
Will a campaign guarantee sales?+
No. Campaigns provide research, focused content, a plan and a way to track what happens. Results depend on your offer, audience and execution.
READY WHEN YOU ARE
Tell us the goal.
We’ll find the path.
Start with a campaign, a website, or the business systems that connect them.